If you read the biographies of remarkable people or attend the funerals of loved ones, the normal rational behaviour is rarely mentioned.

Instead, we hear the stories that made the individual unique. A strange obsession, a path less travelled, a unique talent they had to better the world. It’s all the times they broke out of the median distribution of human behaviour.

If we want to create experiences that tell stories for us in the future, we have to pay the price of appearing weird in the present moment. Our personal brand is defined by our weirdness, eccentricities, and irrational tendencies. Not the times we played safe and did what was expected of us.

Being normal in order to fit in with the tribe guarantees removing all future stories and memories that tribe will tell about you.